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On Brand. On Budget. On Demand.

Getty Images photographers and videographers are among the world’s best—and Custom Content puts them to work for you.

Whether you need images for social media or multi-platform campaigns, we’ll create a library of custom visuals just for you, produced to your brand specifications. Backed by industry-leading legal protection, you can also use and repurpose images across campaigns—worry-free—without recurring license fees.

How it Works

Select the package that works best for you and get started with three easy steps:


You submit a
creative brief.

Outline your visual needs—from settings and mood to featured products and locations—on our easy-to-use platform.


Our visual experts
start creating.

Once your brief is accepted, we’ll select the photographers or videographers that best fit your needs.


Your team selects the
final visuals.

Select your exclusive images and videos—curated by our creative experts—on our easy to use Custom Content platform.

Our Recent Work

From culturally-appropriate settings to product placement, we create authentic social and marketing imagery that you won’t find anywhere else. Whatever your industry, we can help you create the content you need—check out some examples below.

Frequently Asked Questions

How do I know Getty Images Custom Content is the best fit for my brand?

With Custom Content, you can tap into our global community of photographers and videographers to source visuals shot to your brand standards and project specifications. If you need fresh imagery you won’t find anywhere else, and want to see how it works, request a demo today.

What is the benefit of teaming up with Getty Images for Custom Content versus hiring my own photographer or videographer?

When you team up with Getty Images for Custom Content, you’re able to take advantage of the breadth of our community—200,000+ content creators around the world—who can create authentic content for your brand, based on geo-location and subject matter expertise. Plus, you’re able to save time, money, and resources associated with hiring your own crew.

What if I want specific locations included?

We offer region-specific targeting, just make sure to include your desires and requirements under the “Region” category when submitting your brief.

Can I include my product or logo in a Custom Content brief?

Yes! Our creators will capture your product or logo in the settings and locations that best tell your story. You can share these details under the “product placement” field on our brief, and our creative team will  coordinate with you from there.

How quickly can I receive the content?

Once your brief has been approved by our creative team, you can expect a quick turnaround time of approximately 4 weeks. These results can vary depending on brief requirements.

What is the process for receiving Custom Content-from brief to delivery?

The first step is working with your sales representative to choose a subscription that best fits your content requirements. From there, simply upload your brief into our system, making sure to add additional information to make your brief stronger.

Creative Brief Process:

  • Choose what type of content you’re looking for (images or video). If you need both images and video, simply upload two briefs in the system.
  • Add specific requirements for the team (including region)
  • Upload images and links to pieces of content that you like and/or want your custom visuals to resemble.
  • Pro Tip: Share visual references! They help us understand your vision.


Creation and Selection Process:

Once the brief is received, our creative team will review it and notify the photographers/videographers who will work on your project.

Once shooting is complete, our contributors submit the requested images to our creative team, who then make the selection process even easier by marking “Editors Choice” on the best, on-brief material—giving you the benefit of our expert curation.  Your content will then be available for you to review and select the ones you like.

NOTE: Throughout the process, our advanced Custom Content platform keeps you updated on each step, so you always know where your project stands.

Are there limits on where I can share my Custom Content images and videos? What about usage rights?

Rest easy with Getty Images’ uncapped indemnification for commercial and editorial use. Where you need to use the content for commercial use, we ensure that your images/video are fully released and cleared for all types of distribution. That means you can use and reuse your downloaded assets in all marketing materials-including social media-in perpetuity.

Use the content as you would any royalty free asset with the added benefit that selected assets are exclusive to you.


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